• Ron Woodruff

Cut Through the Clutter with Beautiful Print Promotions


With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads.

The “digital deluge” has also prompted a volume decrease in snail mail, allowing direct mail and print promotions to take center stage. Print pleases the eye and demands an emotional response, and people today are craving something real!

Today is a perfect time to feature beautiful print promotions. Need inspiration? Here are several proven winners.

6 Ways You Can Toot Your Own Horn

Want to elevate your image with a cohesive set of print promotions? Here are six common strategies to consider:

1. Self-Promotion

Detail exclusive offerings or illuminate company strengths. Everybody loves a good deal, so the easiest self-promotion technique is to offer irresistible sales or momentum-generating seasonal specials.

2. Brag Promotion

Let the audience know about an impressive award, ranking, or community contribution. One florist used direct mail postcards to remind prospects that it had been voted “Bay Area’s Best” for three straight years.

3. Capabilities Promotions

Remind clients of the breadth, depth, or proficiency of your services. Do you have a subscription service with double the value of your competitors? Make your unique advantage known!

4. Invitations

Highlight an open house, business gala, or a community fundraiser. Or consider a bonus offer to go with your invitations. One deli offered the first 100 people to visit its new location free flatbread wraps for a year.

5. Cause-Related Promotions

Everyone has a niche, and yours will sometimes align with the values of your customers. Think fair-trade products, charitable or matching contributions made for every product sale, or simple labeling like, “Made in the USA.” People enjoy businesses whose values align with their own, so if something is important to you, don’t be afraid to share it with customers.

6. “Just Because” Pieces

There is never a bad time to say “thanks” or celebrate a special occasion. Company milestones or community celebration days are a wonderful chance to spread some love.

Print, Promote, and Persuade

Ready to toot your own horn?

Inspire your customers with tactile, memorable campaigns. From timebound sales to feel-good joy marketing, your print promotions can have a profound effect on the way people view your brand.

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