On January 15, 2009, US Airways flight 1549 ascended from LaGuardia Airport and had a chance encounter with an unexpected adversary....

The more technology advances, the more it is integrated into our daily lives. From customized print ads to apps that help you find the...

Ready to open doors and grab leads for your business? Direct mail brochures are a great piece of any marketing plan and are especially...

When you “cc” someone on an email, do you ever think about what this abbreviation actually means? In 1801, Pellegrino Turri invented...

In July of 2020, more than four million people savored the chance to watch live Major League Baseball on the opening night of a historic...

Can you introduce yourself or your business in a brief, compelling way? An elevator pitch is a short description of an idea, product, or...

2020 has been a time of unrest, listening, and re-evaluating priorities. Businesses have been particularly challenged to examine their...

You wouldn’t spend $100 million on a new national advertising campaign without carefully set goals and objectives. But when it comes to...

Print marketing is alive and strong, but if your budget is limited, you may need to focus on a few thoughtfully-crafted items. Here are...

When it comes to marketing, one detail people often overlook is how pricing comes in to play. If you think pricing is an insignificant...

How do you grab a lifeline on “Who Wants to Be a Millionaire?” Ask the audience! While “experts” tend to get a trivia question right...

Have you ever received a cold call from someone trying to sell you something? Which of these actions characterized your response? You...

If you were called to stand up and give an impromptu speech, would you flourish or would you flee? One of the world’s richest men said he...

Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants. With a limited marketing...

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” (Milton Glaser, graphic designer &...

If you’re like many people, you’ve probably been more conservative in your spending lately. Recent research shows that, during the...

2018 was a strong year for tourism in Vienna. International arrivals totaled around 7.5 million, hotel revenues rose 12 percent in 11...

What turns you away from a website, advertisement, or a company? Perhaps it’s the message itself or the way a brand is presented....

With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads. The...

Do you have a professional mentor? If you don’t, this is a great time to get matched with one. The Service Corps of Retired Executives...